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Peer to Peer (P2P) advertising comes out of the closet called the internet.
In today's era when the internet gains inspiration from traditional brick and mortar ideas, we have gone ahead and done the exact opposite.
Inspired by the success of P2P marketing and advertising on the internet, and driven by the desire to build a brand new channel to connect brands to the Indian masses, we conceived and launched www.DontSpendJustSend.com. DontSpendJustSend.com is a platform which empowers people to express themselves.. be it for traditional occasions like Birthdays, Anniversaries, Festivals etc. or Social Concerns and causes like Environment Day, AIDS Awareness etc. or patriotic occasions like Independence Day, Republic Day etc. Expressions are essentially rolled out in the form of cards. People can choose a occasion, select a card template, customize it and roll out their campaigns. We in turn print and ship these cards for free.
So how does P2P advertising happen?
This is where brands come into picture. Every card that goes out consists of some dedicated real estate for brands to advertise. These ads yield best results if they are tactical in nature and rolls out an offer or a discount to the recipient of the card. In case of social concern cards, it can be a generic ad.
So again the million dollar question. How does P2P happen?
It is peer to peer because the card goes from a sender individual to a recipient individual. The recipient of the card would be knowing the sender (in most cases) thus increasing the chances of the brand's ability to establish a deeper connect with the target audience.
Cost per Card (CPC) model
Advertisers don’t need to commit enormous budgets month on month. They just pay for every card that gets tagged along with their offer / ad. Advertisers also have the liberty to set monthly upper limits.
Web based campaign management tool
We would soon be coming out with some robust web based backend technology which empowers advertisers to design campaigns, select target audience, manage campaign and measure results from a single portal.
Click here to download our "Advertisers Guide"
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